"When a block-splitter axe falls on your toe, you’ll forever appreciate the quality of a Rossi boot.” So says one of the advertising slogans of Rossi Boots, with that mix of bluntness and brio that can only be Australian. Rossi is a classic tale of Aussie entrepreneurship – the business was started in 1910 in a tin shed (where else?) in an Adelaide backyard by Arthur Rossiter. Over a century on, the third generation of the family is still ensuring that Australian feet are – as another slogan puts it – in good hands.
