A fourth-gen Italian pasta mogul has sparked controversy by saying his family business would never feature a gay family in its marketing campaigns, causing gay rights activists to call for a boycott of the brand.
Guido Barilla, chairman of the eponymous family business, told Italian radio station Radio 24: “I would never do [an advert] with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role.”
